This past week Apple revealed the specs for their new line of iPhones, iWatches, and other products which ship out later this fall. I’m not going to lie, I was geeked out excited for it. Apple has demonstrated time and time again their ability to challenge the status quo, innovate personal technology, and provide trendy-user-friendly content that make all owners of their products feel like they are in the “in” crowd. Apple has done an excellent job in the last decade of promoting their brand.
What comes to mind when you think of these brands?
Starbucks. Whole Foods. Amazon. Nike.
Snickers. Google. Mcdonalds. Chipotle
Now, what comes to mind when you think of Christianity? What comes to other people’s mind when your name comes up? Being branded is a reality. We can’t escape it. Based on any number of things, people will brand us with something—positive or negative. In a series of letters, the apostle Paul urged the churches he served to guard their brand-their identity-by choosing to “agree with one another whole heartedly” and extend the love and acceptance that they had experienced to others. What Paul knew was that by being known for these things we develop a positive brand and gain influence in the world around us.
Starting Sunday, we’ll be walking through the first part of Philippians 2, looking at things that should hopefully describe our brand as a High School Ministry. Check out this preview video below, and make sure your students join us this Sunday for week one of our series, Branded.